Tuesday, January 28, 2020
Dairy Farming In India Marketing Essay
Dairy Farming In India Marketing Essay This Applied Research Project is requirement for the researchers studies in MBA in Community Economic Development Program at Cape Breton University. This ARP is the final assessment and must for the completion of this MBA Program. This Applied Research Project is mainly focused on discussing about effectiveness of co-operative model for dairy farming in Tamil Nadu, India. About Dairy Farming: Milk is defined as the lacteal secretion obtained by the complete milking of one or more mammalian animals. Dairy farming is a part of agriculture, practiced to produce milk which is generally from dairy cows, and also from sheep, camel, and goat. Dairy industry is a highly important component of food industry, which buys raw milk refrigerated for farmers to normalize by transforming and distributing it (Moran H. , 2005). Usually, the milk is processed in a dairy factory or on the dairy farm itself. From hand milking the cows to machine milking, milk production has developed immensely with latest technologies. Dairy farming has been done all over the world, but most of the countries which produce milk consume internally. New Zealand is one of leading countries which export dairy products, whereas India is the largest milk producing country in the world. Indian dairy sector contributes a major share towards the total gross revenue from livestock sector and holds an enormous potential to bring about rapid economic growth, particularly for the benefit of the weaker sections and the rural poor. Livestock production has been, and will remain for many decades, one of the most important economic and social activities of human culture in developing countries where hundreds of millions of people depend either directly or indirectly on livestock-based activities (Preston and Murugueitio 1992). Dairy Farming in India In 2010, dairy industry is the second largest food industry in India in terms of revenue behind meat industry. In 2010, the largest dairy company operating within the country in terms of annual global sales is Nestle with $ 18.6 billion revenue. Dairy farmers produce largest staple food in the world i.e. Milk. The quality and safety of milk and its derivatives are directly related to conditions of hygiene and environment. Good hygiene practices help to improve the quality and value of the product and fundamentally determine the success or failure of a dairy farm. At present, the protection of health and animal welfare are provided by a comprehensive program of udder hygiene and processes in livestock bio-security program. These programs help dairy farmers to: Optimize milk yield, quality and price of milk Improve operating profits Decrease the infection pressure on the dairy herd Maintain a high level of animal welfare The function of cooperatives in dairy farming is studied along with the impact of the cooperatives in dairy farming. Milk production is one of the most important elements of agriculture in India. During the past 5 years, farms in India increased their total production by 86%. The level of milk production in 2011 increased by 5.4 tons and was 136.4 thousand tons (104.1% compared to last year). Average yield in the region is 2,717 kg per cow, which is 272 kg more than previous year. At the same time dairy farming area in contrast to the poultry industry is the sector in which the performance is far from self-sufficient (Ruricola, 2009). Milk production per capita in the region is 200 kg per year. Dairy farming is growing and modernizing in India. Beginning in 2006, 34 major farms were built in India pursuing new and remodeled milk production of 20.4 thousand with loose housing of cattle and milking parlor. It also included newly constructed 10 dairy complexes with a capacity of 10.8 thousand cows. In addition, the modernization of livestock buildings has been replacing milking equipment (Berentsen, Kovacs, Asseldonk, 2012). As a result, compared to the year 2011 level of comprehensive mechanization of dairy farming has increased in the region from 36% to 60%. Technical and technological modernization of the industry continues. Dairy Farming at International Level and Genomics: Dairy farming at international level has also been receiving increasing attention. In June 2009, among the first countries in the world, France began publish its first official genomic index for dairy cattle. German dairy sector has decoded and located some of the tens of thousands of genes of an animal and use this information to genetic selection. Today, the genetic value can be estimated directly from a simple blood from the birth of the calf in several countries of the world. This method is very interesting for the strategy selection of each farmer in particular for functional traits and breeding qualities. Since 2009, seed bulls whose genetic value is obtained from their genotypes are available in catalogs selections have been developed in Eastern Europe. In addition, genomic selection can be much more efficient in selection on functional traits, poorly considered by the selection of offspring by providing breeders specific genetic values à ¢Ã¢â ¬Ã¢â¬ ¹Ã ¢Ã¢â ¬Ã¢â¬ ¹for males as for females. In a classic selection scheme progeny, the cost of evaluating a bull was about 40,000. Therefore, use in large numbers of seeds per bull led to a sharp increase in the risk of inbreeding level in the French and international dairy herd. Genomics can increase the diversity of available bulls. In addition, the bulls are replaced by younger much faster pace, which is also favorable to the maintenance of genetic variability. Literature Review: The Concept of Dairy Cooperatives A dairy cooperative is a business owned by milk producers and co-partners who must meet their economic, professional and training needs. A dairy cooperative is a collective enterprise where milk producers have pooled their investments to take control of their business because they are convinced that we can succeed better together than individually. A dairy cooperative is a business built on solidarity, responsibility, fairness and transparency. The cooperative and their associates reach solidarity as they form a community of people sharing the same project and the same interests. They also share the profits and risks. The cooperative has the mission to promote the best possible milk co-associates, who in turn, are financially responsible for their cooperative. All partners are co-treated with fairness, according to the same rules and with the same rights described in the constitution and bylaws of the cooperative. The Board of Directors of the cooperative is elected by the general meeting of cooperative partners and provides the associated elements for co-decide in open and transparent relationships. A dairy cooperative is a business that secures its associated producers through an indivisible collective ownership of all its members-cooperators. It does not belong to each individual in proportion to its shareholding. A cooperative dairy farm is an extension of his associates-cooperators. Its mandatory activities are related to milk his co-partners, collecting the milk, processing it into products and marketing these products. A dairy cooperative aims to maximize the value of its associated activities and therefore co-add the most value to the milk produced on their farms. Like any business, is a dairy cooperative in competitive markets with other companies. It is therefore required to be competitive. A dairy cooperative may be the size of a multinational listed among the world leaders in the sector or the size of a SME-VSE with local or regional activities. She may have a dozen or several thousand-associated cooperators. Cooperative status is neither an advantage nor a handicap t o growth and abroad. Cooperative Principles The Cooperatives throughout the world function with same core principles. They are 1) Cooperation among Cooperatives The Cooperative movement is strengthened by functioning collectively all the way through local, national, international structures to serve their members most effectively. 2) Voluntary and Open Membership Cooperatives are voluntary groups, where everyone can utilize its services and should be willing to accept membership responsibilities. 3) Autonomy and Independence Cooperatives are self -governing, autonomous organizations guarded by their members. The cooperatives autonomy is surpassed when a co-op enters into agreement with other groups or raises funds with outside resource. 4) Concern for Community The Cooperatives work for sustainable growth of communities through procedures and programs acknowledged by members. 5) Education, Training and Information Cooperatives offer education and training to its members, representatives and employees to successfully contribute the growth of particular cooperatives. Also, the members educate the nature and benefits of these cooperatives to the general public in the community. 6) Members Economic Participation All the members in the cooperative contribute evenly to democratically manage, the funds in the organization. This creates equality among the members rather than creating unevenness in the cooperative. 7) Democratic Member Control Cooperatives are independent organizations controlled by their members. They are the ones, who purchase the commodities and utilize the service from the cooperative. Also, these members vigorously contribute in creating policies and making decisions. Dairy Cooperatives International Context Dairy cooperatives collect more than half of the milk in France. Dairy cooperation model is very predominant in other countries that are major producers of milk, such as Germany, New Zealand, the Netherlands and Denmark. In the international context, it represents a specific framework in terms of rights, obligations and governance. A dairy cooperative has made a contract of joint obligations associated with each cooperator. The partner-cooperator agrees to give its milk to the cooperative for a fixed term and renewable. Cooperative undertakes, in return, to collect all the milk which is provided to enhance the milk and the associated pay-cooperator. Only the partner-cooperator has the option to terminate the contract in each case. The cooperative does not have that option, unless serious reasons justifying exclusion. A dairy cooperative is legally binding and is a tax paying entity. In several countries of the world, it lies in the category of partnerships because it is the extension of holdings of its associates. Partnerships are distinct from limited liability companies such as SAS or SA. A dairy cooperative is a business that must be consistent with the statutes model statutes approved by the Ministry of Agriculture. They must also be approved by the High Council for Agricultural Cooperation. A dairy cooperative is a company whose directors are partners, co-workers, elected by their peers in general meeting. In emerging economies of the world like Thailand, Malaysia and Indonesia, a dairy cooperative is a community of men and women whose activities maintain or develop, direct and indirect, in rural areas: Employment, trade, social ties, in short the vitality Farms, cultures, landscapes, biodiversity short Terroirs, crafts, traditions, milk and cheese, short identities. Dairy cooperatives have accelerated the concentration in the milk sector in European countries. Two cooperatives West Eurial and Agrial, announced Friday the approximation of their dairy operations by 2014. The new entity, called Eurial, will be the second in France after dairy cooperative Sodiaal and the sixth player in the sector, dominated by private groups. Eurial collect 2 billion liters of milk from producers 5200 members realize a turnover of à ¢Ã¢â¬Å¡Ã ¬ 2 billion and employ 3600 employees combined. No redundancies are planned. This strategic alliance is designed to face the prospect of the end of milk quotas, scheduled for 2015. It encourages the French to find growth opportunities internationally and to prepare such a strong demand from China milk powder. Some major players in the sector are weakened. Sodiaal in trouble on his milk Candia, announced the elimination of 300 jobs, or 20% of the workforce. For the future, the cooperative is associated with the Chinese group Synutra, with whom she has invested in Britain to create a milk drying plant Problems in Indian Dairy Farming and the Need for Cooperatives: It is noteworthy that in view of all the disadvantages in smallholders, especially the small-scale. It is important to create a class of family farmers through cooperatives to improve their competitiveness (Ven Keulen, 2007). This is possible only if the number of dairy cows is more than 30 per each family member. In todays form of family farms operating as cooperatives, productivity can be improved through these measures. On such farms on average per employee per day is 40-60 liters of marketable milk that goes to implementation. These farms are very sensitive to the rising cost of diesel fuel and electricity. Since, costs of milk production can be brought down by seeking cooperative behavior. Farmers drive their cows to pasture and seek to maintain low cost operations. In winter, these farms produce milk around 300 liters and in the summer production range at 1-8 tons. In Indian dairy farm sector, the production is very low-tech (Singh, 2001). For lack of flash cooling capacity, automation and disinfection winter, farms produce milk of grade I-II. A small proportion of these farms are equipped with coolers of milk. Most of these farms are already engaged in preparation of feed and have adopted appropriate technique (James, 2010). Majority of these farms employs a lot of manual labor, and the quality of the milk produced is stable and meets class I. The main problem of Indian farms is low productivity even though farmers on these farms work seven days a week. Farm economy and mortgage framework does not allow for increased production. The fourth type of dairy farms in India is the modern industrial farms. As a rule, these farms are built in the open field (Singh, 2001). The possibility in these farms is of dilution and spoilage of milk. During the last five years, productivity of milkmaids has increased. During the agrarian crisis in India, a slowdown in the growth of agriculture created a vicious circle of falling productivity of land and livestock, which lowered product quality, increased complexity, formed multiple lag wages and even deteriorated social development of rural regions. Presence of a cooperative in such situations would have helped in arresting the downward spiral. This is evidenced by international experience, because a similar pattern was shown in the 70s and early 80s in the US and in other periods in other countries. Thus, the agricultural organizations of rural India would help to improve the standard of living in the region. That is a decrease of agricultural labor substitution industry, reduces the level of mechanization of labor. Thus, the translation process is constrained by the industry on an industrial basis. When dairy farming is organized, savings of total labor costs in dairy farming becomes particularly important due to stabilization and further increases in productivity are not possible without a significant reduction in production costs. The most active and transformative impact on the entire system of factors of productivity in the industry provides scientific and technical progress. In particular, the shift from labor-saving technologies to resource aimed primarily at saving energy and raw materials is important. Thus, cooperatives in Indian dairy farming can help in improving the material and technical base of agriculture, materializing scientific achievements in high-performance means of production, creating new opportunities for forward movement of labor productivity growth and contributing to the emergence of new reserves to reduce the total cost of labor in the production of milk. Thus, the greatest influence of formation of cooperatives in Indian dairy farming sector can be on the productivity of labor, material interest of workers in the industry, the level of livestock feeding, reproduction, herd concentration of milk production and the introduction of comprehensive mechanization of the main production processes on the farms. Calculations show that if after the formation of cooperative, dairy farms achieve an average level of utilization of productive resources, the labor cost savings would amount to 407.4 thousand man-hours, or 10.2% of the labor costs of production. One of the important organizational and economic factors for increasing productivity is to control production costs. Although in farm planning tools focus on the immediate direct producers. In the establishment of farm market special attention should be given to flexibility in planning and adapting to the changing economic conditions. This requires dairy farm owners to create common technical approaches for the development of standards of production costs on the articles and items for different levels of animal productivity. This allows, firstly, more efficient use of labor and material resources, identification of the available reserves of labor productivity growth, labor used in the optimal level of labor intensity, and to determine scientifically the complexity and cost of production, productivity growth and the need for in the labor force in the industry for the future. The use of modern information technologies in their calculation significantly reduces the amount of computation al work carried out; simplify billing system, which ultimately reduces the period of their development. Economically feasible rations for animals are the basis of effective management. Since the nutritional diet consists of a different set of feeds, one needs to select the best feeding option, that is, one that would meet the biological needs for nutrients and have a minimum cost. Cooperative in Indian dairy farm sector may support in this regard. Regulations on feed consumption of cattle head should be supported at different levels of animal productivity in physical and value terms. Such standards should be developed by the dairy cooperative because it also serves a watch-dog industry. The main benefit of cooperative dairy farming is consulting and educational services in the field of dairy farming. It is believed that the effective management of production must keep pace with the times. Therefore, all efforts are focused on enterprise development through the use of modern technologies and adapting them to Indian conditions. Based on collective experience, cooperatives have made the success achieved as a result of those enterprises, specialists who are constantly improving their skills working with animals. Many of cooperatives learn best from their mistakes. But in the dairy business, it may be too expensive. Using the services of professional experts, cooperatives will save both time and money required to achieve farming goals. Experience working with dairy farms, especially those who are beginning to work on new technologies, shows that very often skilled enough of the knowledge that they already have, for professional work with animals. In operation, there are various issues related to housing, feeding and reproduction of dairy cows, etc. Sometimes it is better to get an answer to a question in order to understand a specialist in the right direction it is moving. One of the main problems in the Indian dairy industry is feeding. In particular, the correct calculation of rations on the basis of the farm feed. Cooperatives expert nutritionists can balance rations for the cows, based on the availability of feed and regional characteristics. Social Experiment: In a day-to- day basis, farmers are facing several challenges and these challenges can be rectified through applying and following Community Economic Development concepts. I am going to explain my own experience about milk production in my community and how CED concepts guided the farmers in a sustainable position. Milk production is one of the most common farming methods in Tamil Nadu region. This dairy cooperative is located in a village called Ponnapuram in Pollachi, Tamil Nadu. Few years ago, farmers have to go to private dairy farms or directly to people house to sell their milk products. Through this, farmers were not getting good amount of profit as prices were fixed by those private dairy farms and there was interference of the middleman. Farmers had no other choice in those days than selling for the price fixed by a middleman. Farmers faced a huge challenge to get reasonable profit and also to take care of their animals. As many other villages in Tamil Nadu, farmers in my community are more dependent on a milk production. Few years ago, one of the community activists in Ponnapuram who is also a farmer, involved in milk production for more than 20 years gathered all milk producing farmers for a meeting. He discussed about the situation of farmers in the community and motivated them to work towards a common goal, which is the economic development of all farmers and the community. He gave an idea of community owned cooperative, where it operates as a trading center for farmers to sell their milk products. Everyone in the community agreed to this program and they stopped supplying milk to private dairy farms directly. He collected a small amount of money from each farmer which is affordable and formed an office like community owned cooperative. He created certain policies which will benefit the farmers as well as the community are as follows. i) Created membership for all milk producing farmers in the co mmunity, ii) Farmers meet once in a month to discuss about the price and they will set an mutually agreed price for the products, iii) Farmers should not sell their products to any other third parties and everything should go through the community cooperative. This community owned cooperative directly or indirectly follows certain core principles of cooperatives in their group. Voluntary and Open Membership This dairy cooperative is open to all members of the community without any discrimination of gender, religion and financial status. Autonomy and Independence This dairy cooperative is totally autonomous and members in the community are very much aware of what agreements with other organizations will affect the functions and purpose of this cooperative. Education, Training and Information Senior members of the cooperative educate and demonstrate the techniques of dairy farming to the new and young people who involve in dairy farming. Also, Veterinary camps are being held every 3 months to create awareness for maintaining the Cattles. So now, all the private dairy farms in the community have to come to the cooperative for milk and they cant have any rights in fixing the price for the milk products. Initially, it was difficult for the farmers to make this program successful, but in few months farmers benefited through the cooperative. Cooperative will have a small amount of profit from that milk products which they sell to dairy farms and farmers decided to spend that money for maintenance of cattles. Ponnapuram Community has nearly 300 families involved in this dairy farming and all those people doing dairy farming are members of this cooperative. For more than 2 years now, this community owned cooperative has been successfully benefiting the farmers and enhancing their living standards through Community Economic Development. This is a great example for every other community and farmers who are facing several challenges in a day-to-day basis.
Sunday, January 19, 2020
Spinning a Treacherous Web in Shakespeares Othello :: GCSE English Literature Coursework
Spinning a Treacherous Web in Othello Like every Shakespearean tragedy there is often an untimely doom that ends the life of the "hero" or main character of the play. The main characterââ¬â¢s doom only becomes the outcome when they are unable to better the wrongs they or others had committed. However, in this Shakespearean tragedy the person who drives the participants of this play to their doom, isnââ¬â¢t the main character Othello, but Iago, the motiveless character whose jealousy and rage drives him to commit crimes towards the people who believed him and considered him a trusting friend. Iago understood human characteristics, which allowed him to get to the root of people's problems. In Othello he saw innocence, and love; in Desdemona he saw purity and kindness; and in Cassio he saw a perfectionist. Iago lacked all of these features and so in order to end the happiness of all the characters, he decided to hit them where it hurt the most. In doing so he used Desdemona as a tool, because she was the object of everyone's desire. Iago is a spider-like creature who in order to quench his hunger, entangles all of these characters into his skillfully crafted web that slowly and unknowingly drives them to their doom. To better understand Iagoââ¬â¢s effect on these different characters, it is important to look in to his own character. Iagoââ¬â¢s motives are not clear, however, it is true that he despises Othello, and that he is jealous of the fact that Michael Cassio had taken over the role of lieutenant; a role that Iago wanted very badly. It is in the beginning of the play that Iago confesses to follow Othello but not be loyal to him, I follow him to serve my turn upon himâ⬠¦ Were I the Moor I would not be Iago. In following him, I follow but myself- Heaven is my judge, not I for love and duty, But seeming so for my peculiar end. For when my outward action doth demonstrate The native act and figure of my heart In compliment extern, ââ¬Ëtis not long after But I will wear my heart upon my sleeve For daws to peck at. I am not what I am. (1.1 43-67) Iago is without any apparent feelings or remorse towards any of the other characters.
Saturday, January 11, 2020
Writing Report: Sampling
2013 [ A Guide to Report Writing ] CONTENTS Page 1. 2 INTRODUCTION PREPARATION 2. 1 2. 2 2. 3 2. 4 3 1 2 Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 2 Purpose â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 2 Planning â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 2 Research â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 3 CONTENTS OF A REPORT 3. 1 3. 2 3. 3 3. 4 3. 5 3. 6 3. 7 3. 8 3. 9 3. 10 3. 11 Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 3 Title Page â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 3 Contents Page â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 3 The Summary â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ The Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 3 The Main Body of the Text â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 4 The Conclusionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 5 References â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 5 Appendices â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. Word Limits â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 5 Word/Page Guides â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 6 7 4 STRUCTURE AND CLARITY 4. 1 4. 2 4. 3 Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 7 Structure: Unity and Sequence â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 7 Clarity: the use of signposts â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 10 5 STYLE 5. 1 5. 2 5. 3 5. 4 5. 5 5. 6 Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 10 Words and Sentences â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 10 Tense â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 11 Use of Tables and Diagrams â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 11 Presentation â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 1 How to improve your style â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦. 11 12 6 DATA PRESENTATION 6. 1 6. 2 6. 3 Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 12 Tables or Figures? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 12 The Use of Tables and figures in Reports â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 12 14 7 USE OF REFERENCES 7. 1 7. 2 7. 3 7. 4Introductionâ ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 15 Why Use References? â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 15 Citing References in the Textâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 15 Listing of References â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 16 16 REFERENCES 1 INTRODUCTION Effective written communication skills will be of great im portance to you both at College and in your career.The purpose of this document is to help you to develop these skills by acting as a handy reference during the Academic Development module and the rest of your course. Effective written communication depends on adapting your writing to the circumstances, to the nature of the message and, above all, to the requirements of the reader. For this reason, you will need to use many different forms of communication in your career. You may need to write business or technical reports, business letters, memos, instruction manuals and so on. This guide concentrates on only one of these, the technical or business report.However, the principles set out here apply to many other types of communication. The important elements in effective report writing are the planning and general organisation of the report, the structure of the content, the style of writing, the presentation of numerical and graphical data and the use of references. Each of these w ill be covered in the pages that follow. 1 2 2. 1 PREPARATION Introduction How do you set about writing your report? Before writing the report you must identify the purpose, plan the contents and research the material. 2. 2 Purpose Consider who the report is being written for.A college assignment for the module tutor will be read from cover to cover and will assess your understanding of the subject. However, in industry it is likely that some people wonââ¬â¢t have time to read the full report so will only read the summary and conclusions. Therefore you need to assess who the report is written for and what they are going to do with it. Another key point to consider is why you are writing the report. A report should always have a clear objective. Before you start writing ask yourself: why do they want it; what is the purpose; what do they want it to cover; what do they not want it to cover? . 3 Planning Writing reports involves gathering facts. It is essential to start off by brain storming what you have been asked to do. A simple method of doing this is to write down, in the centre of a plain piece of paper, the most important word or short phrase, then write down any ideas that link to the purpose of the report. (See Mind Mapping Study Guide on Moodle) . 2. 4 Research (a) Preparing to do your research Before looking up references, sketch out the main things that you are looking for. This helps to make the research more purposeful, and can save you going off at a tangent or getting distracted.You will, of course, find out things which change your original outline. (b) Doing the research Take notes from as many different sources as you practically can ââ¬â books, journals, magazines, internet documents, etc. Useful Tips (1) Write your notes on a separate piece of paper or card index card for each reference. This allows you to sort them out into a logical order later on to match the structure of the report. (2) For each reference, write down full details of author, title, chapter, date, etc. This can save lots of time when you come to write your reference list, as you won't have to go back to the original documents. Section 7 ) 2 3 3. 1 CONTENTS OF A REPORT Introduction Technical and business reports are normally divided into a series of sections which have distinct and well recognised functions. These sections, in order of presentation, are the summary, introduction, main body of the work, the discussion (or interpretation) and the conclusion. They may be followed by a list of references and appendices. The functions of each of these sections are described below. 3. 2 Title page The title page highlights the central theme of the report and ncludes the title, authorââ¬â¢s name, date and, if necessary, the name of the person or organisation who commissioned the report. 3. 3 Contents Page The contents page is a list of all your chapters, sections, headings, sub headings, appendices and illustrations. All but the shortest of reports s hould have a contents page. 3. 4 Summary The purpose of the summary is to give a very brief outline of the rest of the report for people who do not want to read the whole of it, or who want to know what is in the report before reading it. The acid test is whether the content of the report is clear to someone who reads only the summary.The summary should, therefore, contain such information (from the introduction, main text, discussion and conclusion) that is needed to comprehend the contents fully. The summary should be: (a) written after the rest of the report; (b) presented at the start of the report; (c) factual, concise, and in an appropriate style. (see Section 5 in this guide) The summary should not be a re-statement of the conclusion 3. 5 Introduction The purpose of the introduction is to tell the reader what the aim of the work is and how you are going to tackle it (see also Section 4. 3).In other words, you must tell the reader: (a) what you are going to write about, (b) wh y you are going to write about it, (c) how you are going to deal with it. 3 The introduction should, therefore, include a brief general background to the topic or task, a statement of the purpose of the work and an indication of the structure of the rest of the report. It may also include a statement to indicate related areas that you are not going to deal with (ââ¬Å"a consideration of x and y is outside the scope of this workâ⬠). The introduction should be: (a) brief (for a typical course assignment, ? 1 side), (b) clear and concise, (c) stimulating. 3. 6 Main Body of the Text (but donââ¬â¢t put this as a heading! ) Go back to Section 1 of the report: does this introduction satisfy these criteria? The main body of the text should be arranged under a series of headings according to the purpose of the work. For example, if the work is a scientific investigation, or a survey of some sort, the headings may be: Materials and Methods Results Discussion (See Useful Tip below) A similar structure can be adopted for a whole range of task-based reports.For example, if you had to report to the farm manager on the reorganisation of the farm office, you might use headings such as: Methods Used In The Investigation Findings Alternative Courses of Action On the other hand, you may simply be required to review a topic ââ¬â say the sheep industry in the UK. In this case the text may be divided by headings such as: Organisation of The Sheep Industry Breeds Production Systems Marketing There is, of course, a whole range of other ways of organising the material, but however you do it, the importance of a clear logical system cannot be overemphasised.This is discussed further in Section 5. Useful Tips: Discussion (Have as a heading if separate section) The discussion is probably the most difficult section of a scientific report to write, but it is very important. In the discussion you should attempt to evaluate (comment critically) on the information presented in th e main text. If, for example, you have come across any inconsistencies in the information presented, you should weigh up the evidence for each argument within the discussion.If you have carried out your own research it is here you should compare your results with those of other published authors and, if the results differ, offer explanations for the differences. The good news is that once you have reached the end of the discussion, you should know exactly what your 4 conclusions are! 3. 7 Conclusion The purpose of the conclusion is to draw out the message from the work and to suggest what the consequences of that message are. It must be distinguished from the summary (which encapsulates the whole report) but should be included in it.In other words, the conclusion should say: (a) what the body of the work tells us; (b) what should be done about it (action, further research, etc. ). Thus, your conclusion on the reorganisation of the farm office might say, for example, that: ââ¬Å"act ion x is the best alternativeâ⬠and ââ¬Å"this should be implemented in the next two monthsâ⬠Donââ¬â¢t be worried if your conclusion is short ââ¬â provided you have discussed / interpreted the topic fully, a short conclusion helps the reader to understand. 3. 8 References References should be listed after the conclusion, but before the appendices.Correct presentation of references is important and is described in Section 7. 3. 9 Appendices Appendices are used to present material which is not necessary to an understanding of the report, but which may be helpful to the reader. By removing such inessential material (for example, extensive sets of data or supplementary information) from the body of the work, the communication is made simpler, shorter and clearer. 3. 10 Word / page limits Many assignment briefs have a word / page limit stated; if it is a word limit, you will need to include an accurate word count in your completed work.Please be aware that word / page limits are rigidly enforced so that any words / pages written after the limit has been reached will not be marked (or other penalties enforced as in the individual major project). 5 Count in Do not include Summary (text only) Reference list Introduction (text only) Appendices Main body (text only) Data in tables Discussion (if applicable ââ¬â text Results in tables only) Any figures (graphs, charts, diagrams) Conclusion (text only) Text displayed in tables Subheadings (summary etc) Captions for tables and figuresNB You need to read the specific instructions for final year projects as these may vary slightly from the above 3. 11 Word / page guide Occasionally, an assessment task may contain a word or page guide. This is intended to help you judge the number of words / pages you may need to complete the task. There is no specific penalty for work that falls short of or exceeds a word / page guide. 6 4 4. 1 STRUCTURE AND CLARITY Introduction Your aim in technical or business report s should be to make your meaning clear to the reader.In order to do this you must ensure that your writing has a logical structure and that this structure is displayed to the reader by a whole series of signposts. These aspects are explained in this section. 4. 2 Structure: Unity and Sequence A logical structure requires two things: unity and sequence. The concept of unity is not an easy one to explain. To achieve unity, it is necessary to separate the various discrete elements of what you want to say into self-contained packages. One way of doing this is to create a mind map that identifies key areas and their relationships while helping you to plan the project.Start by writing the central theme in the middle of the paper, and working outwards. Figure 1 illustrates a way in which an assignment based on the Euro could be planned to achieve unity in this way: Participating EU countries Non-participating EU countries Countries Summary Key events Implementation Timetable Euro Facts Coi n and Note Denominations European integration and economic & monetary union The Road To The Euro The EURO Exchange Rate Government & European Institutions Organisations Pros & Cons Political Economic Business / Trade Consumers Pro-Euro Anti-Euro Figure 1 ââ¬â Use of patterned notes 7Once you have identified the various topics in this way they can be organised into paragraphs, and paragraphs on related subjects can be organised into sections. It is then necessary to decide on a logical sequence for these sections and paragraphs. The sequence depends on the subject matter and the approach. For example it may be: in chronological order (e. g. description of the breeding cycle of sheep or a new product development process); in descending order of importance (e. g. factors affecting the yield of wheat or factors affecting food purchase); in ascending order of importance leading to a conclusion (e. . argument of a case). However, you should aim to present your ideas in an ordered sequ ence so that a reader will follow the line of reasoning without difficulty. Determining the best sequence is not always an easy task, especially when dealing with complex subjects. If in doubt discuss your plan with your personal or module tutor ââ¬â they will be happy to help you think it out. 4. 3 Clarity: the use of signposts To make your writing easy to read it is important to provide frequent signposts that tell the reader where s/he is and where s/he is going. Some of the signposts you can use are listed below. a) Title Each piece of work should have a clear descriptive title that gives a guide to the content of the work. You should avoid ââ¬Å"journalisticâ⬠titles that tell you little. Thus, ââ¬Å"The Prevention and Control of Mastitis in the Dairy Herdâ⬠is preferable to ââ¬Å"Getting to Grips with Mastitisâ⬠! Contents Page All but the shortest of reports should have a contents page. Introduction The introduction should tell the reader what you are goi ng to deal with and how. In longer reports you may use an introduction in each section. Headings Headings and sub-headings should be used freely in technical and business writing.You may have been told not to use heading in English essays, but this does not hold in technical and business reports where headings are very helpful in making your meaning clear. For this reason it is important that the heading system reflects the structure of the report. You should, therefore, adopt a system of headings and sub-headings that show the relationships of the various sections. (b) (c) (d) 8 Here, for example, is a diagram that shows the structure of a chapter in Burns and Bush (2000). The Nature of Marketing Research Marketing Marketing Research Defined The role of Marketing ResearchCharacteristics of Marketing Research Types of Marketing research Studies The Marketing Information system The Future of Market Research The Marketing Concept Marketing Strategy Etc. Etc. Etc. Etc. Components of an MIS Etc. Internal Reports Marketing Intelligence System Marketing Decision Support System Marketing Research System The heading system used in this case must be such that the reader knows, for example, that the section marked ââ¬ËInternal Reportsââ¬â¢ is part of the section on ââ¬ËComponents of an MISââ¬â¢, which is part of the section on ââ¬ËThe Marketing Information Systemââ¬â¢.To achieve this all headings at the same level of sub-division must be the same. We might therefore have a series of headings as follows: THE NATURE OF MARKETING RESEARCH The Marketing Information system Components of an MIS Internal Reports are definedâ⬠¦Ã¢â¬ ¦.. (Bold capitals) (Bold lower case) (Indented bold lower case) (Indented bold lower case on same line as text) (e) Notation If it is necessary to cross reference to other sections of the report then a method of easily identifying the sections may be desirable. The most straightforward and generally used method of notation is decimal numbering.It clearly shows the hierarchy of your thoughts. 1. 1. 6 THE NATURE OF MARKETING RESEARCH The Marketing Information system 1. 6. 1 Components of an MIS 1. 6. 1. 2 Internal Reports are definedâ⬠¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦ 9 (f) Topic Sentences When you are reading you may find topic sentences a helpful device. These are sentences often found at the beginning of a paragraph, which are used as a summary of what is to follow. That is, they are used to make a general statement about the topic which is then developed further in the rest of the paragraph. Useful Tips There is a range of different systems of headings and notation you can use.But remember whichever you use, always be consistent throughout the report. 5 5. 1 STYLE Introduction Do not be frightened by the use of the word ââ¬Å"styleâ⬠. Style simply means the way you use words and sentences in your writing. The style of effective reports is direct, simple and straightforward. This is easy to say but more difficult to achieve: as George Bernard Shaw once wrote: ââ¬Å"I am sorry to have written such a long letter but I did not have time to write a short one. â⬠Some rules to help you follow. 5. 2 Words and Sentences George Orwell wrote some helpful rules for scientists who write.He said: a) ââ¬Å"never use two words when one word will do, b) never use a big word when a small one will do, c) never use a long sentence when a short one will doâ⬠. Some examples of word savings are shown in Table 1 Table 1 Superfluous words and alternatives Better English as to now when so that in college thus planning Superfluous words on account of the fact that in order to at the present time on the occasion of with the result that in the college environment it is apparent therefore forward planning 10 5. 3 Tense Reports are normally written in the past tense and impersonally. e. g.It is recommended that NOT I recommend that Never write ââ¬Å"youâ⬠â⬠¦.. 5. 4 Use of Tables and Diagrams Never use words when you can put your message in numbers (use a table). Never use numbers when you can use a picture (a diagram or graph): pictures are clearer than numbers; numbers are clearer than prose and both save words. But always remember tables and diagrams do need some words of explanation. (Section 6) 5. 5 Presentation Be aware that poorly laid out work, which is badly sequenced with poor word processing or handwriting, frequent spelling mistakes and incorrect grammar will lose you marks. . 6 How to improve your style Remember anyone can improve their writing skills through hard work, constructive feedback and practice. Below are some key tips for improving your style. a) Work with a rough draft. Complete a rough draft and leave for a few days then re-read it or ask a friend to read it and make comments. This gives you time to reflect on your report. b) Avoid jargon. Never use jargon unless a) it saves words and b) your readers will understand it. c) Keep it clear and straightforward. A good style is one which is clear and concise so the reader can easily follow it.Useful Tips Always check your work. Before you hand in any work, be it an assignment or an exam script, check it for errors in accuracy such as spelling and punctuation, readability and flow and clarity of structure Avoid plagiarism. You know the penalties (see the plagiarism section in the Academic Development module on Moodle) A CHALLENGE: when you have written your draft copy go through it and see if you can remove 25% of the words without changing the meaning. 11 6 6. 1 DATA PRESENTATION Introduction We have already mentioned the value of tables and diagrams in saving words.They also help to make your message clear. However, they will only do this if the data is accurate and properly presented in the text. Some simple guidelines on this follow. 6. 2 Tables or Figures? ââ¬Å"A picture is worth a thousand wordsâ⬠All material in your report that is not prose is called either a figure or a table (although photographs are known as plates). Figures include diagrams, graphs and charts. Figures are to be preferred to tables and prose, especially when complex relationships are involved. Tables are necessary when it is important to know exactly what the numbers are.Figures There are many different ways of presenting information as figures. Which one you choose depends on the purpose of the figures, and the nature of the data. Again, there are a number of important rules in presenting data in figures. Some ideas can be found in Figure 2. Tables There are different types of tables for different purposes. Usually tables in reports are intended to demonstrate or support a particular point being made in the text. They therefore need to be designed to fulfil this purpose. A few guidelines on the presentation of demonstration tables are given in Table X in Figure 3. . 3 The Use of Tables and Figures in Reports Numbering In technical reports tables and figures (Table 1ââ¬ân and Figure 1-n) should be numbered in sequence to allow you to refer to them in the text. Captions All tables and figures must have full, clear and explicit captions telling the reader exactly what the numbers and units are. The golden rule is that the message of any table or figure must be clear in isolation from the text. Captions go above a table but below a figure. Reference in the text You must always refer to the table or figure in the text before you come to it.Do not repeat details of the table or figure, but summarise what it shows e. g. ââ¬Å"Grain yield response to successive increments of applied nitrogen shows the law of diminishing returns (Figure 1 Table X)â⬠. Source You must always give the source of the data depicted. Listing List tables and figures after the contents page. 12 50 (% of respondents) Components easy to see and compare All units clearly identified Key to explain bars 25 Axis starts from 0 0 Extremely Important Very Important Im portant Not at all Important 2000 2003 Reference clearly statedSource: HAUC Consumer Attitude Survey (2000 and 2003) Figure X Comparison of Consumer Attitudes in 2000 and 2003 to the importance of price as a factor when buying food (% of respondents) Numbered in sequence for ease of reference in text Clear, full and explicit title UNDERNEATH FIGURE Figure 2 Presentation of Figures (Example Data Only) 13 ââ¬Å"Grain yield response to successive increments of applied nitrogen follows the law if diminishing returns (Table X)â⬠Reference in text before table showing what the table shows Numbered in sequence for ease of reference in text All units clearly identifiedClear, full and explicit title AT THE TOP Units given as high in the table as possible to avoid repetition. If all units are the same they should be included in the title. Table X Grain yield response of wheat to successive increments of applied nitrogen Applied N (kg/ha) 0 25 50 75 100 125 150 Yield of wheat (t/ha) 2. 5 0 3. 50 4. 30 5. 00 5. 20 5. 20 5. 00 Responses to successive applications of 25kg of N (t/kg) +1. 00 +0. 80 +0. 70 +0. 20 0. 00 -0. 20 (Source: Bloggs, 2003) Numbers to be compared presented in columns, not rows Columns arranged in some natural order of sizeReference clearly stated Figure 3 Presentation of Tables NB If you are presenting data in a table that you have created yourself, show this by putting (Source: Authorââ¬â¢s own) under the table. 14 7 7. 1 USE OF REFERENCES Introduction Technical writing sometimes includes a bibliography but always includes a list of references. They have different purposes. A bibliography is a systematic list of sources of information on a particular subject which have been consulted although specific facts from them have not been cited in the text.References are the sources of information which have been cited in the text as evidence for statements and assertions. This section provides an introduction to the purpose of using references and t he rules which govern their use. 7. 2 Why Use References? In higher education and research, unsupported assertions are not acceptable. In other words, you cannot simply say that something is so without providing supporting evidence. Evidence can be obtained or it can be provided by reference to writings of someone who has published such research or who is an acknowledged authority on the subject.Naturally, this does not apply when your assertion is something that is widely understood. It does, however, apply to anything that is new, little known or open to argument. If I said that Shropshire sheep have four legs I would not need to provide evidence. If I said that they have five legs there may be some who would doubt my word. In such a case I would need to provide evidence, either by doing research (counting the number of legs of randomised samples of the Shropshire sheep population), or by reference to the writing of an authority on this subject who had done such work. . 3 Citing R eferences in the Text In order to draw the readerââ¬â¢s attention to the supporting evidence you simply write the surname of the author and the date of publication of the paper or book in the text. This can be done in more than one way, thus: ââ¬Å"It has recently been shown that Shropshire sheep have five legs (Smith, 2012). â⬠or ââ¬Å"Smith (2012) recently demonstrated that Shropshire sheep have five legs. â⬠The reader now knows that you have an authority for your statement.
Friday, January 3, 2020
Aircraft Solutions - 1902 Words
Running head: AIRCRAFT SOLUTIONS AIRCRAFT SOLUTIONS Keller Graduate School of Management SEC 571 Principles of Information Security and Privacy Abstract An assessment of Aircraft Solutions (AS) as to what Security Vulnerabilities that might be found, two areas discussed are Hardware amp; Policy weakness and impact. Table of Contents Executive Summary 1 Company Overview 1 Security Vulnerabilities 2 Hardware Vulnerability â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..â⬠¦Ã¢â¬ ¦.....2 Policy Vulnerabilityâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.3 Recommended Solutions 5 Hardware Vulnerability 5 Policy Vulnerability 8 Impact on Business Processes 9 Summary 11 References 12 Executive Summary The purpose of this paper is to explore and assessâ⬠¦show more contentâ⬠¦This is an open exposure due to the uncertainties of the internet. Controlling access to information systems and associated networks is necessary for the preservation of their confidentiality, integrity, and availability. Confidentiality assures that the information is not disclosed to unauthorized persons or processes. Any automated attacks or personal attack or attack to exploit the company secrets/statistics/data is the biggest threat to that may occur without the firewall. According to the survey, Perceptions about Network Security, 90 percent of the 583 companies polled said theyve suffered a network security breach at the hands of hackers at least once in the past year. Those dont include website hacks, which are annoying but often not serious, or denial-of-service attacks, which are more like roadblocks than actual hacks. A companys website is its public face; its internal networks are its concealed valuables. If hacking a website is akin to throwing toilet paper onto a companys front lawn, then hacking into its internal networks is like breaking into its house and stealing its jewelry. Below is AS current Architecture: Passable Effects A possible worst-case scenario might involve company data which could be lost or hijacked or tampered with, client orders stolen. 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